Visual semiotic mode of perfume advertisements

The Representation of the Orient in Western Women Perfume Advertisements: A Semiotic Analysis

Advertisement, omnipresent in the media and daily life, is constitutive of a widespread cultural practice, circulating commodities as well as knowledge. While research studies have long challenged the ways in which advertising and marketing campaigns in western countries employ gendered imagery that objectify women and reinforce power differences between the sexes in order to sell their product...

History of perfume

A Computational Model for Visual Metaphors. Interpreting Creative Visual Advertisements

Coming up with new and creative advertisements is a sophisticated task for humans, because creativity requires breaking conventional associations to create new juxtaposition of familiar objects. Using objects in an uncommon context attracts the viewers attention and is an effective way to communicate a message in advertisements. Perceptual similarity seems to be a major source for creativity in...

Barbara Kruger’s Usage of Visual Rhetoric to Encoding the Semiotic Message

Contemporary Combination of images and texts together is one of the approaches postmodern artists use to transfer the artistic message. Barbara Kruger, feminist conceptual artist, has created most of her collages with a combination of visual/literary signs. Her works have conveyed strong social messages about culture, power, identity and gender to a large audience. The main purpose of current a...

Macroevolution of perfume signalling in orchid bees.

Theory predicts that both stabilising selection and diversifying selection jointly contribute to the evolution of sexual signalling traits by (1) maintaining the integrity of communication signals within species and (2) promoting the diversification of traits among lineages. However, for many important signalling traits, little is known about whether these dynamics translate into predictable ma...